Keep your storytelling strong, and take advantage of growth opportunities too. Staying on-brand is vital, but so is strategic planning informed by statistics and following best practices. If your goal with Instagram is to support your business objectives through social marketing, grow an audience and increase your engagement, then you should be optimizing all of your resources. This is a cause for much debate over what your best Instagram photos potentially are. This means that you inevitably will have to make certain calls based on corporate objectives backed by data, much to the chagrin of those who are less analytically inclined. That being said, picking the best profile picture isn't just about finding the perfect Instagram profile picture size, or what is the most visually appealing - there are other elements to consider.Īs an incorporated entity, you are both the authority and at the mercy of your market. The ideal instagram profile picture size is 320 x 320 pixels, but it appears on your account as 110 x 110 pixels (and in a circle), so choose a photo that’s sized appropriately and works in a circular frame.

Images for social media can be formatted for optimal engagement - below you'll find out which one makes audiences interact the most.

If you think photo sizes on Instagram have no impact on your performance, you may be wrong.

Full size insta dp